AGMA EMEA Fall Conference 2025

Conference Sessions:

• “Overview of the Channel Compliance Program for Schneider Electric APC Brand” –Schneider Electric [presentation unavailable]
• Summary: Overview of the Channel Compliance Program – Gray Market Challenges, Priorities and Communications Strategy
• Presented by: Kasia Maciola, Head of Channel Compliance Programs, Schneider Electric
• Contact: katarzyna.maciola@se.com
  
  
• “Advanced Computing Risks- An Emerging Threat,” – HPE [presentation unavailable]
• Summary: Provided an overview of the regulatory landscape around AI chip exports, from the perspective of a brand protection practitioner. Suggestions on a possible control environment which a tech company could implement in response to regulatory, reputational, and brand risks.
• Presented by: Marek Piergies, Risk Prevention & Mitigation Manager, HPE
• Contact: mp@hpe.com
  
  
•  “AGMA One Device and Its Illustration with HP Inc.,” – AGMA One Device Committee 
• Summary: Overview and demo of the AGMA One Device tool to help Customs and Border Protection teams authenticate products at the border for brand owners.
• Presented by: Ryan Smaglik, Director, Revenue and Brand Protection, Rockwell Automation and AGMA One Device Project Leader, Catherine Trione, Risk Management and Investigations Manager, HP Inc and One Device Project Committee Member.
• Contact: rrsmaglik@rockwellautomation.com

•  “Data Techniques for Proactive Brand Protection & How Organized Crime Operates within Gray Market,” Brand Alignment [presentation unavailable]
• Summary: Focus on proactive measures that use available data to proactively enforce against grey market issues before they ship out. Show how brands can turn large datasets of routine order and shipment data into early warning detection tools for spotting diversion and supply chain leaks before the orders go out. The session will walk through the process and approach of Brand Alignment.
• Presented by: Emmanuel Frost, CEO & Co-Founder Brand Alignment
• Contact: efrost@brandalignment.com

•  “Investigating Illicit Supply Chains with Supply Chain Intelligence,” ApiraSol [presentation unavailable]
• Summary: The presentation provides an overview of an ongoing collaboration on anti-counterfeiting and parallel trade investigations. It highlights key results - the number and types of targets identified, intelligence on shipment methods - and discusses existing limitations. It shows how in-depth investigation and close cooperation with the brand owner have uncovered multiple high-risk targets and shipment patterns, turning these insights into actionable strategies for stronger brand protection.
• Presented by: Valeria Demirci, Senior Brand Protection Consultant and OSINT Expert
• Contact: valeria@apirasol.com

•  “Fraud Documentary in Europe,” Finovox [presentation unavailable]
• Summary: How fraud is growing and Finovox’s solution.
• Presented by: Marc de Beaucorps, CEO Finovox
• Contact: marc.debeaucorps@finovox.com
  
  
• Roundtable Discussion: “Innovating Together: Co-Developing Technology Tools and Data Sharing Protocols,” [presentation unavailable]
• Facilitated by Emily Lawrie, Transparency, Global Enterprise Engagements, Amazon
  
• Group Discussion with Attendees

• Sharing insights on authentication technologies, serial number databases and digital IDs.
• Exploring secure data exchange between OEMs and marketplace teams to flag suspicious listings earlier.
• Reviewing privacy, data protection and proprietary concerns.
• Contact: Emily Lawrie: lawrieel@amazon.com