You’re invited to the AGMA June virtual event. Topic: "AI and IP Protection: Threat and Benefit Perceptions," presented by Dr. Saleem Alhabash, Associate Director of Research, Michigan State University Center for Anti-Counterfeiting and Product Protection (A-CAPP)
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6/30/2026
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When:
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Tuesday, June 30, 2026
11:00 AM
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Where:
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Online
United States
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« Go to Upcoming Event List
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JOIN US for the AGMA June Virtual Event! You’re invited to the AGMA June virtual event. Topic: "AI and IP Protection: Threat and Benefit Perceptions," presented by Dr. Saleem Alhabash, Associate Director of Research, Michigan State University Center for Anti-Counterfeiting and Product Protection (A-CAPP)In this session, Saleem will discuss how AI is rapidly reshaping the IP and brand protection landscape at breakneck speed —offering new tools for detection, enforcement, and consumer engagement while also giving bad actors sharper ways to counterfeit, deceive, and infringe. Dr. Alhabash will share findings from a survey of IP and brand protection professionals on where the industry sees AI's biggest opportunities and most pressing threats. He'll connect those frontline insights to broader questions every brand owner is now grappling with: how AI is changing what authenticity means, how it's redrawing the line between genuine and fake, and what practitioners should be doing today to stay ahead. Join us to learn, engage, and get inspired – all from the comfort of your own space!
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