AGMA is very pleased to announce the details of its in-person Spring APAC Conference in Singapore. We hope you can join us for this event.

• Presentation: “From Detection to Disruption: How Amazon Protects Brands and Holds Bad Actors Accountable Across Regions”– Amazon [Unavailable]

• Summary: Counterfeiting is a borderless challenge — and stopping it requires coordinated action across borders, agencies, and technologies. Amazon will share how its multi-layered approach to intellectual property protection combines AI-powered proactive controls, brand protection tools, and cross-border enforcement to disrupt counterfeit networks at their source. Amazon will also highlight use cases from its Trustworthy Shopping Experience Report and the latest enforcement outcomes in the Asia-Pacific region.
• Presented by: Ing Wang, China and Singapore Lead, Customer Trust External Relations, Elaine Haskel, Head of Program and Data, Counterfeit Crimes Unit, Weiwei (Magic) Yang, Global Brand Engagement Manager, Customer Trust External Relations, Amazon
  

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• Presentation: “From GenAI to Executable Enterprise AI”– IBM [Unavailable]

• Summary: This session explores how enterprises can move beyond AI-generated insights toward trusted AI execution at scale. It shares IBM’s approach to transforming manual, spreadsheet-driven processes into reusable and governed AI workflows through human-in-the-loop validation, reusable digital assets, and agent-ready orchestration. The presentation also highlights how enterprise agentic AI platforms can enable trusted collaboration between humans, AI agents, and business workflows to improve resilience, decision intelligence, and operational efficiency across global supply chains.
• Presented by: Lui Lu, Manager, & Conner Pang, IBM
  

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• Presentation: “Grey Market Signals from the Channel” – Tech Data/TD SYNNEX [Unavailable]

• Summary: 2 case studies discussing potential grey market risks and food for thought for everyone in the IT ecosystem.
• Presented by: Kanishk Sharma, Sr. Director Ethics & Compliance APJ, Tech Data/TD SYNNEX

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• Presentation: “DPRK Remote Worker Fraud” – IBM [Unavailable]
  
• Summary: Overview of DPRK Remote Worker Fraud
• Presented by: Yeh Ing Kerne, Investigations Manager, IBM

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• Presentation: “HP Service Partner Fraud – A Case Study” – HP [Unavailable]
• Summary: The investigation was triggered by multiple pending payment demands from an HP marketing vendor in Indonesia, including an erroneous deduction from a credit note. Subsequent findings revealed disputed HP purchase orders, forged documentations, unauthorized marketing side deals, and violations of established marketing activity workflows. In response, HP strengthened vendor governance and implemented improvements across internal controls, system access management, purchase order processes, and communications to mitigate future risks.
• Presented by: Cheryl O’Shea, APJ Investigations Manager, HP Inc.

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• Presentation: “Beyond 11s: A Next-Generation 2D Barcode Architecture for Anti-Counterfeiting in Global Supply Chains” – IBM [Unavailable]
• Summary: Two‑dimensional (2D) barcodes mark a shift in modern manufacturing, optimizing performance and scalability through compact data encoding, high read reliability, and global supply chain flexibility. While 2D barcodes support serialization, automated identification, and improved logistics efficiency, most current implementations are static, constraining their ability to prevent counterfeiting and enable deeper product authentication. This presentation presents an enhanced 2D barcode approach designed to extend traditional implementations by directly embedding dynamic identification like additional manufacturing and part‑specific parameters into the 2D barcode. This approach boosts greater capabilities and resilient supply chains, improved supplier collaboration, and analytics‑driven decision making.

• Presented by: Marie Elizabeth Chan, Component Engineer, IBM