Fact Sheet

AGMA is a non-profit organization comprised of leading high technology companies committed to addressing the global impact of intellectual property rights issues such as gray market fraud, parallel imports, counterfeiting, software piracy, warranty and service abuse, and the protection of intellectual property in a digital format. AGMA was formed in 2001 by founding members Hewlett-Packard and Cisco Systems.

As an umbrella organization, whose members combined annual revenues exceed $300 billion, our mission is to ensure the highest product quality standards, uphold customer satisfaction, protect brand integrity, improve standards for intellectual property enforcement, mitigate the counterfeiting of hi-tech products, and stem the unauthorized flow of goods into the gray market.

AGMA has the following four goals:

• To educate the industry about the gray market and its impact. AGMA provides the best mitigation practices the industry can employ to reduce the unauthorized flow of products into the gray market and offers valuable resources to our membership to address the issues they face in their distribution model.
• To develop industry best practices to mitigate the counterfeiting of branded technology products to reduce the potential harm they cause to customers, authorized distribution partners, and the high-tech industry.
• To provide awareness of service fraud and warranty abuse, its enablers and impacts as well as sharing best practices in mitigating service, warranty, and other support abuse.
• To raise awareness of and provide insights into the challenges associated with protecting IP in a digital format.

The AGMA program consists of educational initiatives, benchmark studies, formulation of non-binding industry guidelines, and as appropriate, public policy advocacy in areas like law enforcement and customs.

AGMA extends a personal invitation to high technology companies in the information technology, electronics, semiconductor manufacturing, and telecommunications industries to join AGMA, a leading technology industry association. AGMA’s membership includes the following industry leaders: Schneider Electric, Cisco Systems, Hewlett-Packard Enterprise, HP Inc., IBM, Juniper Networks, Marvell, Microsoft, TD Synnex, Google, and Rockwell Automation.

Companies who are brand owners outside of the high-tech industry are invited to join AGMA. 

Companies that provide goods, services, or governmental and law enforcement to combat gray marketing, counterfeiting, service and warranty abuse, or any other related issues affecting the AGMA membership are invited to join AGMA. Membership includes Moses and Singer, and Sideman & Bancroft, LLP.