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AGMA Americas Summer Conference 2026
Educational Sessions Details: August 19, 2026 - Presentation: “Transparency’s Next Frontier: Global Expansion & The Fight Against Stolen Goods”, Update on Amazon Counterfeit Crimes Unit” – Amazon
- Summary: Overview of GS1 Sunrise and Amazon Counterfeit Crimes Unit
- Presented by: Clay Ryan, Head of WW Business Development for Amazon Transparency, Elaine Haskel, Senior Manager, Risk Management, Counterfeit Crimes Unit
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- Presentation: “How GS1 Sunrise 2027 Could Transform Brand Protection”– Brand Alignment
- Summary: GS1 Sunrise 2027 marks the transition from traditional 1D barcodes to 2D barcodes capable of linking every product to rich digital information. This presentation explores how that shift could create new opportunities for brand protection. We'll discuss how digital identities may make counterfeiting more difficult, how stolen goods could be identified through product scans, and how parallel imports may become less attractive when consumers can instantly see market-specific information, warranty status, or other product details. Using real-world case studies, we'll also examine how customer scan data is already helping brands detect diversion and uncover supply chain insights. Rather than predicting the future, this session explores the possibilities created by GS1 Sunrise 2027 and how connected products could reshape the way brands approach counterfeiting, theft, grey market activity, and downstream supply chain visibility.
- Presented by: Emmanuel Frost, Co-Founder and CEO, Brand Alignment
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- Presentation: “Evolving Privacy Vectors” – Microsoft
- Summary: Piracy is evolving beyond traditional counterfeit and download models into more complex channels such as second-hand software markets, where resale rights may be misused or misrepresented. These scenarios create compliance challenges around license origin, transferability, and proof of lawful use, while also increasing risks for marketplaces, customers, and legitimate partners. Understanding and addressing these vectors is essential to protect customer security, strengthening digital trust, cybersecurity, and fair competition.
- Presented by: Sanja Timotijevic, Global Genuine Lead, Microsoft
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- Presentation: “Building an Intelligence-Led Anticounterfeit Program” – Seagate
- Summary: Counterfeit threats today are rarely limited to obvious fake products. For many technology brands, the greater challenge is identifying genuine products that have been misrepresented, diverted, recertified without authorization, or reintroduced into the market as new. This session shares how Seagate rebuilt its anti-counterfeit program after traditional, reactive enforcement methods could no longer keep pace with global marketplace activity. Using a real-world case study, attendees will learn how AI-augmented marketplace monitoring, trade-data analysis, product authentication, investigations, and customs partnerships were integrated into a single intelligence-led enforcement model. The presentation highlights lessons learned, operational results, and global enforcement actions while providing a practical framework organizations can use to assess and strengthen their own anti-counterfeit programs.
- Presented by: Maggi Heyer, Regional Security Director, Seagate Technology
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- Presentation: “Software Compliance in the Subscription Era” – Broadcom
- Summary: The industry shift from perpetual ownership to subscription licensing is introducing new compliance challenges, in addition to the old. This presentation unpacks the issues Broadcom is experiencing in the marketplace, the reality of modern audits, and what we’re doing to improve ongoing compliance with our customers.
- Presented by: Joshawa Miller, Engagement Manager, Global License Management, Broadcom
August 20, 2026 - Panel and Member Discussion: “Beyond Enforcement: How GS1 Sunrise 2027 Could Reshape Brand Protection”– Amazon, Brand Alignment
- Summary: A guided, two lens conversation – implementing GS1 today, and where it takes brand protection.
- Moderator: Kyle Balcerak, President, Brand Alignment, Michael Manley, Senior Manager, Technical Business Development, Amazon, Emmanuel Frost, Co-Founder and CEO, Brand Alignment
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